──── Learn the Concept of the Crossing Statement

──── via Podcast, Blueprint & Battle Card

╰┈➤ PODCAST

Podcast for the Crossing Statement

A Crossing Statement is an essential skill because it:

Brings life to your argument,
Provides a positive outlook for your prospect,
And paints a vivid picture of what their future could look like if they choose your solution.

Listen on Spotify

╰┈➤ Blueprint for the Crossing Statement

Painting a vivid picture of the prospect’s improved state

Product-led growth SaaS solutions offer clear advantages in user adoption, but converting from monthly to annual billing can be challenging, even when it benefits the customer. Use Crossing Statements to highlight the 'Away From' and 'Towards To'.

Download Blueprint

╰┈➤ Battle Card for the Crossing Statement

Check out the Crossing Statement Battle Card!

The Battle Card is designed for immediate application during sales conversations. Print it out, place it next to you on the table, and use the 'Towards' and 'Away From' statements to your advantage.

Download Battle Card

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