──── Learn how to ask Negative-Cue Questions

Let’s start with a simple truth. In SaaS sales, we’re often told to focus on the positives. What the prospect wants… their aspirations… their goals. But here’s the thing: prospects don’t always… volunteer what’s going wrong… unless you ask. That’s where Negative-Cue Questions come in.

The Battle Card is meant for quick use in sales conversations. Print it out, keep it handy, and use the Leading Question in your discovery calls with prospects. It’s a one-pager designed to guide you during online demos, especially when you’re starting out and still getting comfortable with this approach.